It's simple logic. If Downy is displaying that ad to everyone on the internet, then that means that everyone deserves softer, fresher clothes. So it can't be that you have to do something to deserve soft, fresh clothes- because not everyone has done the same things. The only accomplishment that everyone in the world shares is that we're all alive- so I guess being alive is the only thing you have to do to deserve softer, fresher clothes. There you have it- every human deserves softer, fresher clothes, so the only thing it can be is a human right. Thanks Downy!
Be advised: If someone is telling you that you deserve something, they are probably trying to use you.