Wednesday, January 26, 2011

I was wrong about the cracker conspiracy. Whoops.

Faithful readers, you will recall that two weeks ago I posted a scathing exposé about a cracker scandal of epic proportions. Sadly, I must report that I was mistaken. I based my understanding of the cracker situation on a single piece of evidence which I did not verify. Although name-brand cracker prices are ridiculous at $2.25+ per box, the last piece of the puzzle- a jump in generic cracker prices- turns out to be absent. You see, I was in Walmart and saw that one of the pallet-in-the-aisle items was saltine crackers. The accompanying large-letter price sign did in fact read "2.28". However, when I was at Walmart on Tuesday, I spotted this:

Hmm... crackers for $1.28. That blows my whole theory out of the water, doesn't it? Theoretically, the cracker conspiracy could still be true, and just not deployed in its final stage yet- but I'm not going to hold my breath. What I think happened is that Walmart raised the price from $0.88 or $0.98 or whatever to $1.28- and then advertised it as if they were on sale. McDonalds did the same thing for their apple pies years ago. After they established the dollar menu, they didn't put the pies on the dollar menu because they were already much less than a dollar. They sold like stale potatoes. Later, McDonalds put them on the dollar menu- actually an increase in price, and advertised them like crazy, and they sold like hot apple pies. I speculate that Walmart did the same. So these crackers were piled up in the aisle being promoted, with the big flip-chart style price sign. Either employee error of vandal intervention changed the $1.28 to $2.28, hence my confusion. There's nothing stopping anyone from taking the sign down and changing it- in fact, I wouldn't be surprised if my mischievous younger self had done so at some point in history.

I apologize, faithful readers, for my obvious failure to do due diligence in my research before wildly flinging accusations around. I endeavor to produce only accurate and meaningful posts on this blog, and I have failed you in that regard. While crackers may not be the most earth-shattering subject on the planet, it is no small thing to be starting rumors of grand-level wrongdoing- it is tantamount to libel. Once again, I am sorry for my previous post, and I will strive not to repeat this mistake.

Please, accept this picture of me on stilts as a token of my appreciation for your continued readership.

(and no, I can't walk on the stilts. To let go of the wall is to invite death)

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